The Stag Blog
Practical marketing for home service businesses — paid ads, SEO & AEO, and websites that book jobs.
Google Business Profile for Contractors: How to Get More Local Leads Without Spending a Dime on Ads
Let's cut through the noise. You're a contractor -- a roofer, an HVAC tech, a plumber, an electrician. You didn't get into this business to become a digital marketer. You got into it because you're...
Read more →
Local Service Ads (LSAs) for Contractors: The Complete Guide
Local Service Ads put your home service business at the very top of Google with a Google Guaranteed badge — and you pay per lead, not per click. Here's how LSAs work and how to win them.
Read more →
Local SEO for Home Service Businesses: How to Win the Map Pack
When homeowners search “near me,” the Google Map Pack decides who gets the call. Here's how home service businesses rank in local search.
Read more →
What Is AEO? Answer Engine Optimization for Home Service Businesses
More homeowners are asking ChatGPT, Google's AI Overviews, and Perplexity who to hire. AEO is how your business becomes the answer. Here's what it is and how to start.
Read more →
7 Contractor Website Mistakes That Cost You Booked Jobs
Most contractor websites look fine but quietly lose customers. Here are the 7 most common mistakes — and how to fix each one so your site books more jobs.
Read more →
Tips for creating effective landing pages that convert
Landing pages are an essential component of any successful digital marketing campaign. They are designed to convert visitors into leads, customers, or subscribers by focusing…
Read more →
Understanding and Utilizing Google Analytics for Your Business
Google Analytics is a powerful tool that can help businesses understand their website traffic, track their marketing campaigns, and make data-driven decisions. However, many…
Read more →
4 Tips on How to Write an Ad Copy That Highly Converts
Advertising online is a game of inches. Changes to your advertising response rates may significantly impact the profitability of your business. Writing persuasive and…
Read more →