Your search result has a headline. It is a line of code called the title tag, and it is the first thing a homeowner reads about you. You can check yours in about five minutes, on your phone, without paying anyone.
How to check
- Search your own business name plus your town, in an incognito or private browser window. The private window matters — it stops your own history from flattering the result.
- Look at the first line of your result. Does it say what you do and where? Or is it blank, or just your domain name?
- Do it again for the thing a customer would actually search: "roofer Sanford", "septic pumping Dunn". That search is the one that matters, not your business name.
What you are looking for
Ideally the line reads like a sentence a customer would understand: what you do, and the town you do it in. If it reads as a blank line, a bare domain name, or a string of keywords jammed together, it is costing you clicks — not because Google punished you, but because the result looks like a business that closed.
What not to conclude
Do not conclude your whole site is broken because of one line, and do not run out and buy a search package over it. This is one line. It is worth fixing because it is cheap, not because it is magic.
If it is blank and you want a second pair of eyes, the form below comes straight to me and I will tell you what I see — including if the answer is "yours is fine."